Privacy policy

1. Information We Collect

Information you give us

• Order details: name, delivery address, phone number, email address
• Account details: login email and password (stored encrypted), order history
• Communications: messages, reviews, photos, or feedback you share with us via email, WhatsApp, or the Website
• Optional details: information you voluntarily share, such as your child's age range, to help us recommend suitable products

Information collected automatically

• Device & usage data: IP address, browser type, device type, pages visited, time spent, referral source
• Cookies & similar technologies: see Section 6 below

Information we do NOT collect

• We do not collect or store your card, banking, or UPI credentials, payments are processed directly by RBI-compliant payment gateways.
• We do not knowingly collect personal data of children (see Section 7).

2. How We Use Your Information

3. Who We Share Data With

We share personal data only with service providers who need it to serve you, under appropriate safeguards:

• Courier & logistics partners — name, address, and phone number, to deliver your order
• Payment gateways — to process your payment securely
• Technology providers — website hosting, e-commerce platform, email/WhatsApp communication tools
• Analytics & advertising platforms (e.g., Google Analytics, Meta) — usage data and cookies to measure and improve our marketing; governed by their own privacy policies
• Legal & regulatory authorities — when required by law

We never sell or rent your personal data to anyone. Our service providers may process data only for the purposes we specify.

4. Data Retention

• Order and invoice data is retained as required under Indian tax and company law (typically up to 8 years).
• Account data is retained while your account is active and for a reasonable period after, unless you request deletion.
• Marketing data is retained until you opt out or withdraw consent.

5. Data Security

• The Website is served over HTTPS encryption.
• Access to personal data is limited to team members who need it to serve you.
• Payments are processed by PCI-DSS-compliant gateways; we never store payment credentials.
• While we follow reasonable security practices as required under Indian law, no online transmission is 100% secure — please keep your account password confidential.

6. Cookies

We use cookies and similar technologies to:

• Essential: keep your cart, login session, and checkout working
• Analytics: understand how visitors use the Website so we can improve it
• Advertising: show relevant offers and measure our campaigns on platforms like Google and Meta

You can manage or block cookies through your browser settings. Blocking essential cookies may affect checkout functionality.

7. Children's Privacy

Our products are made for children, but our Website and services are intended for adults (18+). We do not knowingly collect personal data from children. Any information about a child (such as age range) must be provided by a parent or guardian, voluntarily, solely to help us serve you better. If you believe a child has provided us personal data directly, write to hello@kratibella.com and we will delete it promptly.

8. Your Rights

Under the Digital Personal Data Protection Act, 2023, you have the right to:

• Access — request a summary of the personal data we hold about you
• Correction — ask us to correct inaccurate or incomplete data
• Erasure — ask us to delete your personal data, subject to legal retention requirements
• Withdraw consent — opt out of marketing communications at any time via the unsubscribe link in emails, replying STOP on WhatsApp, or writing to us
• Grievance redressal — raise a complaint with our Grievance Officer (Section 10), and thereafter with the Data Protection Board of India
• Nominate — nominate a person to exercise these rights on your behalf in case of death or incapacity

To exercise any right, email hello@kratibella.com from your registered email with your request. We may verify your identity before acting on it.

9. Third-Party Links

The Website may link to third-party sites (payment pages, courier tracking, social media, marketplaces). Their privacy practices are governed by their own policies — we encourage you to review them.

10. Grievance Officer

In accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023:

Grievance Officer: Neha Shukla Kratibella PureCare Private Limited House No. 119, D Block, Panki, Kanpur Nagar, Kanpur – 208020, Uttar Pradesh Email: hello@kratibella.com Phone / WhatsApp: +91 96673 62221 Acknowledgement within 48 hours; resolution within 30 days.

11. Changes to This Policy

We may update this Policy from time to time to reflect changes in law or our practices. The latest version will always be available on this page with the "Last updated" date. Material changes will be notified via the Website or email.

This Privacy Policy should be read together with our Terms of Service, Shipping Policy, and Return & Refund Policy.